Book Launch Marketing Plan
A Step-by-Step Plan To Organise Your Book Launch Successfully!
Launch Your Book with Confidence
A Complete Marketing Plan for First-Time Authors
You’ve written your book—now what?
If the thought of launching your book feels overwhelming, you’re not alone.
From building buzz to getting sales, it’s easy to feel lost without a plan.
That’s why I created this step-by-step Book Launch Marketing Plan—so you can confidently prepare, promote, and publish your book successfully.
You’ve written your book—now what?
If the thought of launching your book feels overwhelming, you’re not alone.
From building buzz to getting sales, it’s easy to feel lost without a plan.
That’s why I created this step-by-step Book Launch Marketing Plan—so you can confidently prepare, promote, and publish your book successfully.
If the thought of launching your book feels overwhelming, you’re not alone.
From building buzz to getting sales, it’s easy to feel lost without a plan.
That’s why I created this step-by-step Book Launch Marketing Plan—so you can confidently prepare, promote, and publish your book successfully.
This isn’t just a bundle of marketing tips—it’s a practical system I’ve used to successfully launch three books and help others do the same.
Inside, you’ll find:
🧭 Publishing Plan
Get organised from day one. You’ll learn how to build a publishing timeline, prepare your manuscript for upload, and make decisions around platforms (like Amazon or IngramSpark) with clarity and confidence.
No more second-guessing what step comes next.
You'll be able to:
🧭 Avoid delays or costly mistakes
🧭 Know when to order your proof copies
🧭 Make informed decisions about pricing and royalties
Get organised from day one. You’ll learn how to build a publishing timeline, prepare your manuscript for upload, and make decisions around platforms (like Amazon or IngramSpark) with clarity and confidence.
No more second-guessing what step comes next.
You'll be able to:
🧭 Avoid delays or costly mistakes
🧭 Know when to order your proof copies
🧭 Make informed decisions about pricing and royalties
🎯 Presale Plan
Start building momentum before your book is released. Presales aren’t just for big-name authors. You’ll discover simple, effective ways to build buzz, grow anticipation, and create a list of eager buyers before launch day even arrives.
You'll be able to:
🎯 Build a launch team to help spread the word
🎯 Set up presales to test interest and generate early reviews
🎯 Use social media and email marketing to build excitement
Start building momentum before your book is released. Presales aren’t just for big-name authors. You’ll discover simple, effective ways to build buzz, grow anticipation, and create a list of eager buyers before launch day even arrives.
You'll be able to:
🎯 Build a launch team to help spread the word
🎯 Set up presales to test interest and generate early reviews
🎯 Use social media and email marketing to build excitement
📢 Book Launch Plan
Maximise your visibility during the crucial launch window. A strong launch can make the difference between a book that sells and one that sinks. I’ll guide you through what to post, where to promote, and how to turn your launch into a mini celebration that gets noticed.
You'll be able to:
📢 Schedule a week-by-week promotional calendar
📢 Use done-for-you social media graphics and captions
📢 Craft a compelling message that grabs attention
Maximise your visibility during the crucial launch window. A strong launch can make the difference between a book that sells and one that sinks. I’ll guide you through what to post, where to promote, and how to turn your launch into a mini celebration that gets noticed.
You'll be able to:
📢 Schedule a week-by-week promotional calendar
📢 Use done-for-you social media graphics and captions
📢 Craft a compelling message that grabs attention
📈 Post-Launch Plan
Keep your book alive long after the launch ends. Many authors fizzle out after the first week. This plan gives you long-term marketing strategies to help your book keep selling months—even years—after launch.
You'll be able to:
📈 Re-engage your audience with ongoing promotions
📈 Create a content plan that supports your book’s message
📈 Use your book as a tool to build a brand or business
Keep your book alive long after the launch ends. Many authors fizzle out after the first week. This plan gives you long-term marketing strategies to help your book keep selling months—even years—after launch.
You'll be able to:
📈 Re-engage your audience with ongoing promotions
📈 Create a content plan that supports your book’s message
📈 Use your book as a tool to build a brand or business
🖥️ Self-Publishing Planner
Turn ideas into action. The planner helps you plan and track your progress.
You'll be able to:
🖥️ Stay focused with checklists and worksheets
🖥️ Organize your goals and marketing tasks
🖥️ Feel more in control of the launch process
Turn ideas into action. The planner helps you plan and track your progress.
You'll be able to:
🖥️ Stay focused with checklists and worksheets
🖥️ Organize your goals and marketing tasks
🖥️ Feel more in control of the launch process
📬 Email Templates & Launch Copy
Skip the guesswork and sound professional. Email is one of the most powerful tools for launching a book. With pre-written templates and launch copy examples, you’ll know exactly what to say and when to send it.
You'll be able to:
📬 Write engaging emails to your list with confidence
📬 Guide your readers through your launch journey
📬 Build a stronger connection with your audience
Skip the guesswork and sound professional. Email is one of the most powerful tools for launching a book. With pre-written templates and launch copy examples, you’ll know exactly what to say and when to send it.
You'll be able to:
📬 Write engaging emails to your list with confidence
📬 Guide your readers through your launch journey
📬 Build a stronger connection with your audience
🔸 Book Marketing Guide
In this guide, you'll learn strategies you can use in your book marketing campaigns before and after you launch your book.
You'll be able to:
🔸 Write to an audience who will read your book
🔸Understand different forms of book marketing and how to apply it to suit you
🔸Feel comfortable sharing content through personal branding
In this guide, you'll learn strategies you can use in your book marketing campaigns before and after you launch your book.
You'll be able to:
🔸 Write to an audience who will read your book
🔸Understand different forms of book marketing and how to apply it to suit you
🔸Feel comfortable sharing content through personal branding
Why This Plan Works
- First-time authors who don’t know where to start
- Self-publishers looking to boost their visibility
- Writers who want a stress-free, organized launch
- Anyone who wants to confidently market their book without hiring a publicist
🎁 Bonus Tools Included
🎁 Bonus Tools Included
✨ Canva graphics templates—save time with ready-made visuals for Instagram, Facebook & more
✨ Launch week checklist—know exactly what to do each day
✨ Marketing timeline planner—stay on track with a realistic schedule
✨ Social media ideas – so you never run out of things to post
✨ Launch week checklist—know exactly what to do each day
✨ Marketing timeline planner—stay on track with a realistic schedule
✨ Social media ideas – so you never run out of things to post
Meet Your Guide
Meet Your Guide
Hi, I’m Melissa Desveaux—a writer, book coach, and self-publishing mentor. I’ve helped dozens of authors plan, publish, and promote their books, and I know just how overwhelming launching can feel. I created this plan to give new authors the tools, clarity, and confidence to launch with success—even if it’s their very first book.
🎯 Ready to Launch Your Book Like a Pro?
You’ve poured your heart into your book—don’t let the launch hold you back.
With this plan, you’ll finally have the guidance you need to make your book a success. .
Book Launch Marketing Plan
$97 AUD
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A book launch plan to help you market your book for a successful book launch!
